From left: Chelsie, Stattman, Big Dave, Ashley

Beginning Monday, March 18, Ashley Dawn joins The Big Dave Show. Wanting to go into media since high school, the NKU grad and Kentucky native brings even more fun and spunky personality to mornings on WUBE.

In 2016, Ashley first started as a part-time Promotions Assistant before doing weekend on-air work on B-105. She then moved into a full-time position as a Hubbard Cincinnati Sales Support Specialist. Outside of the radio station’s walls, she loves clothes, hanging out with friends, exploring Cincinnati’s night life and trying out new gyms in the Tri-State.

“My whole life I have gotten in trouble for talking and now they give me a microphone,” said Ashley. “Dreams do come true!”

“Her excitement and enthusiasm are infectious,” adds Grover Collins, WUBE Program Director. “Like the rest of the team, I’m very excited for the next evolution of The Big Dave Show!”

“The Big Dave Show has been extremely successful,” said Mike Fredrick, Hubbard Cincinnati Vice President / Market Manager. “Adding Ashley’s energy and upbeat personality to the team kicks it up a notch – BIG time. We look forward to achieving even greater heights in WUBE mornings.”

The Big Dave Show Gets Bigger

Radio reaches nearly 3 billion people worldwide, who listen an average of 90 minutes each day.

  This statistic comes from Deloitte Global’s recent study on “Technology, Media, and Telecommunications Predictions 2019.” In the section on “

,” Deloitte reports on radio’s ubiquitous reach and growing revenue, both globally and in the U.S.

Deloitte predicts that radio revenue will reach $40 billion worldwide in 2019, up 1% from the previous year.  The United States represents over half of that global radio revenue.  Why is that?  The country’s share of advertising dollars can be attributed to its consistent reach among adults; 94% weekly in 2018, nearly the same as in 2001 when the iPod was introduced.  Advertisers are drawn not only to the mass reach of Radio, but also to the quality of their listeners.  U.S. radio listeners are more likely to be employed, educated and have higher incomes.  Radio is also predicted to continue to perform well among younger demographics, with 90% of U.S. adults 18-34 listening to radio each week.

the obvious implication of all of the aforementioned aspects is that radio is not going away, and it should be a big part of the ad mix for those buying advertising

Global Study Shows Radio’s Reach & Revenue are Resilient

Media Monitors recently released their top advertisers of 2018, and surprisingly, Procter & Gamble was the fifth highest advertiser on AM/FM Radio.  Greater detail shows that the number of P&G’s radio ads grew each quarter of 2018, tripling its number of ads from first to fourth quarter.

Why is the consumer goods giant turning to Radio more and more?  The reason can be traced back to a conversation with P&G executive John Fix during a 2017 radio conference: “[P&G and] other CPG giants have grown frustrated by narrow digital-ad targeting. P&G wants to speak to everyone, not a narrow target. 

P&G wants to reach as much of America as it can, once a week

radio seemed to be an option. You saw 93% of households are listening to radio.

 That’s the scale I need for my brands to reach the people that buy them.”

Another key point to note is that during this increase in radio ad spending, P&G’s net sales and profits have also increased.  In January, Procter & Gamble posted a profit of $3.19 billion for the second quarter of their 2018-2019 fiscal year, up 28 percent from the same quarter the previous year.  Procter & Gamble shares have also hit an all-time high, trading at over $97 on the NYSE on February 1.

What does this mean for the future of P&G’s radio advertising?  One analyst from Media Monitors predicts that P&G could be the top radio advertiser in 2019.

Why P&G is Turning to Radio

With more ways to listen than ever before, audio consumption continues to grow.  But even with increased listening options, Radio consistently touts the largest reach, delivering 92% of all adults in the U.S.

Access and convenience are key factors that determine what people listen to throughout the day.  Radio’s reach is closely tied to traditional work hours, with time spent listening at its highest between 7am and 5pm.  This ease of use and ubiquity, especially at work, help radio to continue to dominate audio choices.

“Radio’s got that tonnage, it’s got that mass audience, it’s available, easy to reach and free,” Nielsen Audio VP of Audience Insights Jon Miller tells 

Daily time spent listening to Radio has also remained unchanged, with the average adult listening one hour and 45 minutes each day.

“It’s remarkably stable, just like the cume,” Miller says. “Regardless of all the different ways to listen to audio, most Americans are still checking in with radio in some way, shape or form every week. It’s built into our lives. Despite all the changes that are occurring and will continue to occur, radio is still a big part of everyone’s media diet.”

 shares more insights into our listening choices today.

Radio Delivers Consistency & Reach

 from Nielsen and the Southern California Broadcasters Association reveals that adults who are in the market for a vehicle are 

 more likely to make a purchase at a dealership after hearing their ad on the radio.

The study also shows that radio influences other aspects of the customer journey, driving listeners to websites for information on models and dealerships.  

 for more information or visited a specific dealership’s site after hearing a radio ad.

A deeper look during the study illustrated how the right Radio creative changed the perception of dealerships and helped them to stand out among the competition.  Over half of all listeners and three-fourths of auto buyers felt that the radio spots they heard “made me think the dealer was really different.”  78% of auto buyers who heard the dealer’s Radio ad felt that the dealer had a “great selection,” 72% said the dealer offered a “competitive price” and 70% felt the dealership was “one you could trust.”

“If you’re in the market for a vehicle, radio makes your intention and consideration and your opinion jump even higher,” says Thom Callahan, President of SCBA.

Radio Drives Car Buyers to Dealer Sites and Showrooms

More than one million people cut the cord from cable and satellite TV providers in third quarter 2018, the most during any quarterly report, according to 

 reported that in 2017 there were over 196 million pay-TV households in the U.S. That number is expected to steadily decline, with less than 182 million subscribers expected by 2021.

Current trends show that Americans are leaving expensive cable and satellite TV providers for less expensive streaming options.  However those services are not growing at the same pace as declining traditional pay-TV subscriptions. Viewers are also spending less time in front of the TV, dropping below 4 hours a day for the first time in ratings history.

With more and more viewers turning away from traditional TV, advertising on radio, which consistently reaches more than 92% of the U.S. population, remains the true mass-media option for advertisers.

Hubbard Cincinnati News

The Big Dave Show Gets Bigger

Global Study Shows Radio’s Reach & Revenue are Resilient

Why P&G is Turning to Radio

Radio Delivers Consistency & Reach

Radio Drives Car Buyers to Dealer Sites and Showrooms

Pay-TV Losing Subscribers in Record Numbers

Subscribe

Topics