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What differentiates Radio from other media for advertisers and agencies? The Radio Advertising Bureau asked top executives in marketing why “Radio Matters.” Their answers tell the story of why radio continues to be the top reach medium. Radio connects with local communities through local talent in a natural way. “People…
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“Give Independence Day” helps teens and adults live independently! The first-ever July 5th holiday is a celebration of teens and adults with developmental disabilities gaining the freedom to choose how they live, work and play. Jenn shares the meaning behind “Give Independence Day:” Give Independence Day – Jenn & Jakob…
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Listeners tune in to radio for many different reasons; listening to their favorite song, traffic and weather updates, the day’s top news, and overwhelmingly to catch up with their favorite radio personalities. Statistics from a recent study out of Vision Critical show that 52% of radio listeners tune in to…
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Although it’s been around for nearly a century, AM/FM radio continues to attract the masses, reaching over 93% of all Americans each week, more than any other medium including TV and smartphones, according to Nielsen’s Audio Today 2018. With a format for everyone, the numbers remain consistent among all demographics,…
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B-105’s Big Dave Show Raises Over $50,000 to Benefit the Battle Buddy Foundation The Big Dave Show set a goal for their listeners during the week of June 18-22 to donate $25,000 to the Battle Buddy Foundation to purchase a service dog for a local veteran. The mission: One Pet;…
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We’ve all done it, immediately went online to find out more about a product before making the final purchase. In fact, more than 70% of consumers begin their shopping experience online with their favorite search engine. Even after the initial search and discovery, 74% of shoppers do further research on…
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