While most businesses dream of national or global exposure, what every small or emerging business should know is never to underestimate the power your local market has to help your business grow and succeed. Local SEO is essential to let locals know that you are nearby with the products or services they need. Many may never have heard about you until you show up highly in search engine result pages for your location.

 knows all about the power of SEO. Our expertise, attention to detail, and phenomenally talented team of professionals are the reason we were awarded Top Digital Agency. As a Premier Google Partner, we know how to optimize your digital strategy. Keep reading to learn the top five SEO tips we recommend for increasing your search engine rankings in your local market.

SEO Tips To Help You Outrank Your Competitors on Search Engine Results

A local SEO strategy to outrank your competition in SERPs delivers more traffic to your website or storefront, increasing leads and conversions. Focusing on your local market and increasing your brand recognition gives you an advantage over national brands. But what, exactly, does local SEO mean? It means making your website more visible on search engine results, particularly in your local area.

Let’s say you own a florist shop in Cincinnati, Ohio, specializing in weddings and events. If a resident Googles florists in Cincinnati, they are likely to get many results. These results can include aggregator sites and other florists from all over the nation who are not in or from Cincinnati but simply deliver there. However, if you’ve put the right local SEO strategies in place, you will show up at the top as a local florist who can meet in person with your clients.

Finding the right combination of techniques to put your business at the top of the rankings takes knowledge, expertise, and strategy. When you are growing a business, do you really have time to experiment with your SEO? Working with 

a highly experienced digital marketing partner

 eliminates trial and error or guesswork. We use the following SEO tips with other digital strategies to get you results that put you on track to meet or exceed your goals.

Your home page is often the first impression of your business for virtual visitors. They are often looking on their mobile devices and want to quickly determine who you are, where you are, and if you offer the goods or services they are looking for. Then they want to see your value proposition. In other words, why do you offer that should make them choose you over your competition?

Your home page should position you not only as a professional but a leader in your field. That means having high-quality, engaging content that is relevant to what the customer needs. It should be concise while still conveying the critical details of your business using the most important keywords so that Google can position you correctly. Don’t forget other details like page title tag, meta description, and header tag.

Build a Webpage for Every Product, Service, and Location

If you are attempting to do SEO on your own, you may be tempted to put the basics about your business on one page, including multiple locations or general statements about your offerings, and call it done. While being concise is among the SEO tips for keeping your home page readable, it doesn’t work for giving your visitors a good customer experience or improving your SEO rankings. Consolidation isn’t the best SEO tactic if you want to end up at the top of the SERPs and beat your competitors.

Structuring your website to have individual pages for each location, product, and service allows you to leverage the powerful Google algorithms to position your business more accurately and highly in the search results. Done correctly, it provides a better sitemap for all search engines. Embedding geo-specific keywords within the metadata and content connect each of your locations with its unique services, products, or promotions. That means customers searching for specific items near them will find exactly what they want: your business. 

 to learn more about website development to grow your business.

Claim and Complete Your Google My Business Page

Google My Business is a free tool from Google that allows you to manage your online presence so that customers can find you in search results. It optimizes your presence across Google, including Search and Maps. Your GMB page is a critical tool for your business, ensuring it shows up in local searches with the information most critical for your potential customers to know about you. Making sure it is up-to-date and accurate is key.

Your business may already have a basic, bare-bones GMB page. By claiming it, you have the ability to administrate and edit as needed, ensuring the details are factual and current. If you have multiple locations, claim your page for each. Each of your GMB pages should have as much information as you can provide to improve your SERP ranking.

 tips, building citations and getting established in local directories can return the highest ROI. It takes time and effort, but it is key to ensure you have the right NAP information on each directory listing and citation. Having a consistent name, address, and phone number help optimize your online presence for local searches, as Google seeks accuracy and consistency across listings. Because it can be a time and resource-intensive undertaking, many seek out the help of a digital marketing partner for this task.

Make Sure Your Social Media Pages Point to Your Physical Location

Another of the most important SEO tips for you to consider is ensuring your social media pages align with your brand and your physical location. It not only allows you to be more location-specific with your marketing efforts but helps you develop campaigns and promotions for each target audience. Having a solid social media strategy should be complementary to your overall digital strategy. Social media marketing can help improve your local rankings when they point customers to your location.

Beat Your Competitors Out With the Experts at 2060 Cincinnati!

Getting your business’s digital marketing strategy right can be overwhelming without the help of an experienced digital marketing partner. When you are ready to outrank your competition by showing up at the top of local searches, it’s time to call in the professionals at Hubbard 2060 Cincinnati. Get back to taking care of your business while we do what we do best. 

 so that we can get started designing a strategy for your business that will beat your competitors and create more leads and conversions for you.

5 Local SEO Tips On Getting Ahead In Your Market

5 SEO Tips On Getting Ahead In Your Local Market

Most consumers want more control over how their personal data is being used. Tech giants from Apple to Google are taking note, imposing new data privacy changes to bolster individual privacy. You don’t have to be a digital marketing expert to understand this will impact digital campaigns. But how?

Data privacy has been trending before 2021 with 

 like the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Recent data privacy decisions from Apple and Google are challenging the status quo again for digital marketing experts:

Based on these data privacy decisions, the way you partner with digital marketing experts to reach targeted consumers will undoubtedly change. When it comes to local and national digital marketing efforts, these 2021 data privacy trends will uncover new ways for effective outreach that also protects consumers.

Data that your business collects directly from your customers on- or offline is already the best option for marketing and advertising campaigns. This will become a more important data source instead of the 

 that’s collected and sold by external entities for online advertising.

Local digital marketing will need to drive first-party data collection that’s already a strong asset for larger advertisers and organizations.

Google represented more than half of last year’s 

, and they won’t miss out on that revenue opportunity. The company is currently developing new ad targeting technology that analyzes browsing habits on devices and serves up targeted ads to aggregated groups instead of individuals.

In a win for digital marketing for local businesses, some things won’t change. Google’s data privacy changes don’t extend to mobile apps, which account for more than 

 in the U.S. Google will also continue to use first-party data from its own services like YouTube or Google Search for targeting ads on its website.

Knowing these top 2021 data privacy trends, it’s time to rethink how you make the most of local digital marketing efforts. With Facebook ads slated to be 

, try building thriving Facebook groups that create brand engagement with your target audience.

Investing time and budget into quality content will fuel powerful search engine optimization (SEO), along with impactful marketing across email, social media and the web. Effective SEO will take the burden off changes to pay-per-click advertising that you previously depended on to drive traffic to your site. Standing out with memorable video content will also 

Data privacy mandates won’t change the fact that data will always be king. The digital marketing experts at 

 will help you understand these new changes and tools to help you effectively target, personalize and measure the effectiveness of your campaigns. 

How Data Privacy Trends Affect the Future of Digital Marketing

How Data Privacy Changes Will (and Won’t) Affect Digital Marketing

It’s a noisy world for consumers. From endless social media feeds to bursting inboxes, digital platforms are overflowing with organic and paid media. It’s a crowded space for companies—and full service online marketing agencies—vying to convert prospects into valuable leads or customers.

That’s why your local digital marketing company knows that driving conversions takes more than one touchpoint, both on and offline. A successful multi-channel marketing approach may utilize seven (or more). Here’s why.

Marketing expert Dr. Jeffrey Lant developed 

, which is also known as “drip fed marketing”. To penetrate a market, he believes you need to consistently reach a prospect at least seven times.

Consumers are flooded with messages on numerous devices and platforms. That’s why one advertisement or email created in-house or by a digital media marketing agency isn’t enough to drive conversions. Prospects need 

 before they’ll act upon your call to action.

Reaching prospective customers goes beyond even a robust email marketing strategy. You want to utilize a minimum of seven different types of interactions to boost your conversion rate.

 for one chief technology officer who finally enrolled in a professional development course after a series of touches that moved him from consideration to purchase.

The right mix of touches for your campaign depends on your goals and budget. A full service advertising agency or full service digital marketing group will recommend the radio and digital advertising tactics to reach your target audience.

, yet traditional types of advertising, like radio advertising, remain relevant and effective.

, even in a digital world. Thanks to smartphones, radio is more accessible and convenient than ever. 

 found that participants between ages 10 and 39 spent more time listening to the radio than streaming music each day.

The good news: it’s an effective marketing touchpoint! Consumers who hear a radio ad are 

 to search for that brand online than those that don’t. And if they hear it twice, that percentage jumps all the way up to 36%.

 is here to get you noticed with engaging marketing strategies on multiple channels. As an innovative media company, we leverage our award-winning radio and digital advertising to get you the seven touchpoints you need for a successful marketing campaign! Ready to jump into your next marketing campaign? 

The 7 Marketing Touchpoints to Improve Conversion Rates

The 7 Marketing Touches to Conversion

, 500 million on Instagram, and 145 million on Twitter?

Digital and social media marketing requires focus and budget from any organization because the user base speaks for itself. But it’s not just sheer numbers. Social media offers opportunities for strategic, targeted social media advertising that can drive results.

Here’s why you’ll want to enlist a social media ad agency to beef up your social media advertising to reach your marketing goals:

 in people using social media last year, and 

 consider social media a relevant place for ads—signs to any social media ad agency of the potential for greater brand awareness, engagement and conversion.

Businesses are taking note with social media advertising budgets expected to 

. With a growing user base and the emergence of new channels like TikTok, the impact of social media marketing ads is limitless. You’ll want your brand represented with paid social media ads on a variety of platforms.

 is a must. With 22 billion ad clicks per year, paid social media ads on this platform get the views (and clicks) that your organic posts do not.

Other channels for your social media marketing ads depend on your content strategy and budget:

Having an intimate understanding of your customers will guide meaningful digital and 

 campaigns that reach your target audience and support engagement. A social media ad agency can help you understand how to use each tool to reach your key audiences.

“spray and pray” advertising methodology

, social media advertising is as granular as the tools themselves. On Twitter, that starts with the right hashtags that let you identify users with specific interests or problems that need solving. On YouTube, that means selecting the right channels for paid social media ads, which receive 

 than TV ads. Facebook offers multiple ad types with top-notch 

. From photos to videos to stories, the best paid social media ads fit the platform 

 the audience. That means saving your most visual content for Instagram and any copy that trends young for Snapchat where 

 will recommend the right social media advertising tactics based on your buyer personas, customer journeys and goals. Our team of social media experts will handle the strategy, implementation and tracking, so you can focus on running your business and reaping all the rewards!

Why Should I Advertise on Social Media?

More than one million people cut the cord from cable and satellite TV providers in third quarter 2018, the most during any quarterly report, according to 

 reported that in 2017 there were over 196 million pay-TV households in the U.S. That number is expected to steadily decline, with less than 182 million subscribers expected by 2021.

Current trends show that Americans are leaving expensive cable and satellite TV providers for less expensive streaming options.  However those services are not growing at the same pace as declining traditional pay-TV subscriptions. Viewers are also spending less time in front of the TV, dropping below 4 hours a day for the first time in ratings history.

With more and more viewers turning away from traditional TV, advertising on radio, which consistently reaches more than 92% of the U.S. population, remains the true mass-media option for advertisers.

Hubbard Cincinnati News

5 Local SEO Tips On Getting Ahead In Your Market

How Data Privacy Trends Affect the Future of Digital Marketing

The 7 Marketing Touchpoints to Improve Conversion Rates

Why Should I Advertise on Social Media?

Pay-TV Losing Subscribers in Record Numbers

Subscribe

Topics