How much does it cost to advertise on Google? Is advertising worth it? What kind of ROI (Return on Investment) can I expect from my ads? How can google ads help you advance your business goals? These questions are often asked by advertisers who want to get started using Google AdWords. If you've never tried advertising before, you may wonder whether or not it's worth the time and effort.

Google Adwords is one of the most effective ways to advertise online. The program allows businesses to create ad campaigns that target specific keywords and phrases. This makes it easier for customers to find your company through smartphone or computer searches.

As part of our ongoing commitment to providing value and education to our customers, we're happy to share some insights into how 

 helps companies succeed using Google Ads. Read on to discover why Google Ads is valuable to any business.

Advertising is a must for any business, but knowing how to create ads that most efficiently reach your target audience is not always easy. Google Ads is an all-inclusive option for creating digital ads that you can customize to share your brand with a specific audience on nearly any platform.

To advertise a business on Google, we utilize keywords to create and distribute ads that grab your target audience's attention and make them want to learn more. This can go a long way toward helping you reach your marketing goals and grow your business. 

The versatility of Google Ads allows this service to be a good fit for nearly any business. Although you have several options for online advertising, our use of Google Ads streamlines the majority of the work that goes into creating digital ads that work and get them in front of the right audience. 

As one of the strongest options for building brand awareness, Google Ads can significantly boost your business's online, in-person, and over-the-phone sales. Google Ads can also drive traffic to your website, app, and social media pages, especially from potential customers who first learn about your brand from this ad and are interested in learning more. This traffic is often more likely to engage with your content. 

Although not every one of our leads will result in a sale, conversions from Google Ads tend to surpass those from other types of online advertisement. Using this platform's wide range of options for targeting ads at the specific audience you have in mind means that a higher percentage of the people that see them are likely to be interested in them. 

Advantages of Google Ads for B2C Businesses

Google Ads tends to be an effective option for many B2C businesses because it is a user-friendly way to advertise online. This platform provides various customizable options for creating leads and campaigns with the highest probability of reaching a particular target audience and resulting in conversions. 

We strategically target high-volume searches for relevant keywords for your advertisements to appear at the top of the Search Engine Results Page (SERP). Our intention is to capture users searching using keywords and queries that are in line with what your target audience is also searching for. By targeting these keywords to draw in similar audiences, you can ensure that those who will visit your site are also interested in what products or services you’re selling.

This platform also provides a dashboard that displays information about your audience that you can use to understand who they are, where they're coming from, and what influences them during the buying process. By studying their behavior, you can create better strategies to improve your marketing efforts.

Google Ads uses a pay-per-click model that allows you to only pay for the specific ads that a potential customer actively engages with, rather than being glanced at and ignored.

Although this model doesn't tend to be the best one for those who run the sites or videos that your ads appear on; it can help advertisers make their advertising budgets go as far as possible by spending money on the specific ads they think may attract people into buying what they're selling. Though you do get to choose which ones show up, Google determines how frequently these ads will pop up based on how much money you've spent on them so far.

Although Google Ads can work well for the vast majority of small and large businesses, it comes with a time commitment that may not necessarily be the best fit for every business owner. Getting the most out of Google Ads requires consistently staying on top of recent trends and analyzing what parts of your overall marketing plan are or aren't working well for you. Not every business owner has sufficient resources to invest enough into having Google Ads work for them.

Choosing the Right Google Ads Professional to Boost Your Business Goals 

If you're interested in adding Google Ads to your website's marketing strategy and aren't quite sure how to do so, partnering with an outside digital marketing expert is an excellent way to ensure you maximize your investment. At 

, we prioritize keeping our customers in the loop about the latest trends to help you get the most out of your marketing budget.

Hubbard Cincinnati helps you fine-tune a wide range of other aspects of the digital side of nearly any large or small business, including your podcasts, videos, influencer marketing, and custom content creation.

We know that Google's algorithms change frequently, so what works today might not work tomorrow. That's why we ensure all of our services are updated to stay relevant to new changes. Our team of experts keeps track of every update to Google AdWords and social media platforms to ensure they keep working effectively for your business.

 and have approval credentials from Facebook, are IAB Certified, and are recognized as a 

. We can develop a digital marketing strategy to engage your customers across channels, devices, mediums, and accounts. 

We're looking forward to hearing from you regarding our advertising services! Get in touch with us today if you'd like to discuss how we can help use Google ads to help you advance your business goals.

 to learn more about the creative services we offer or to start the process of having us manage your business's Google Ads!

How Google Ads Can Help Advance Your Business Goals

Successfully marketing your business's products and services requires making sure the right people see them. SEO keywords play a significant role in making sure people who search for terms relevant to your brand can find your website and your content. Here is an overview of how to choose SEO keywords that work for your business and why investing time into learning about this process matters.

Knowing what information your target audience is already searching for is vital in setting up your website and social media pages to make your business as easy to find as possible. Using keyword research to determine the specific terms people who may be interested in your brand are frequently searching for provides a wide range of insights into what people want to know. This is an essential step to getting the SEO rankings you want for your business.

The specific details of Google's SEO algorithm are constantly changing, but rankings are generally based on your keywords' relevance, authority, and volume. 

Relevant keywords match the intent of your target audience's searches and queries. Some keywords may fit into more than one field, and Google considers how well each option helps your searchers find the right resource for information when determining SEO rankings. 

Although your keyword choices give you a certain amount of control over where your website appears in your target audience's search results, Google also considers the overall authority of a domain when determining SEO rankings. Websites and social media pages belonging to official organizations that are seen as leaders in your field tend to automatically be given top search result positions, which means that competing with these websites will likely be difficult if Google does not consider you an authoritative source. 

SEO rankings matter most with keywords your target audience is searching for. A keyword's monthly search volume, or MSV, lets you know approximately how many people are searching for a particular term each month. At 

, we can use this information to help you choose keywords for which more people are searching. 

How to Find and Choose Keywords for Your Website 

Several sources can help you find keywords that might make sense for your websites, such as Google's Keyword Planner and Google Trends. Once you create a list of potential keywords that might work well when it comes to bringing in the results you want, several strategies can help you choose the ones that are the most likely to be successful. 

Use Google Keyword Planner to Cut Down Your Keyword List

Narrowing your list of potential keywords down to a handful that is the most relevant is far more effective than keyword stuffing. Google prioritizes content that naturally incorporates a few top keywords over those that attempt to squeeze in as many variations of the same keyword as possible.

Google's Keyword Planner is a helpful tool that can help you estimate how much site traffic each keyword you are considering using is likely to receive. This way, you can prioritize the keywords that predict the best results and cross the ones that may not give you quite as much traffic off your list.  

Check the Monthly Search Volume (MSV) for the Keywords You've Chosen 

A keyword's MSV estimates the number of people that are searching for that term each month to help you assess which topics are getting the most traction across Google and other search engines. Determining which keywords on your list have the highest MSV is a helpful step when it comes to making sure your content includes the most important keywords. You can use Google Trends or a similar program to search for relevant keywords with the highest MSV. 

See How Competitors Are Ranking for These Keywords 

Digging into what keywords your competitors are using and how well they work for them can help you modify your 

 to get ahead of your competition. Your competitors may have a slightly different approach than you do, and they may not have chosen their keywords as carefully as we can do for you; however, using their current results as a starting point for determining what keywords have the most potential for your business can give you the most substantial initial results.

Many members of your target audience will not look past the first page of search results, so any similar result from another company you can outperform will improve your brand's overall visibility and reputation. 

Why Hiring SEO Experts Leads to Successful Campaigns 

Google's SEO algorithms are constantly changing, so working with an expert can be a much more successful option than attempting to understand how to get the best possible results on your own. Even the best marketing campaigns are unlikely to succeed if you cannot get them in front of your target audience. Choosing the right SEO expert gives your business a partner that can efficiently test a wide range of techniques to determine the best possible keywords for each piece of content on your website. 

At Hubbard Cincinnati, not only are we here to help you create an SEO strategy that works for your business, but we are also Premier Google Partners. This partnership allows us to pass along insights from Google directly to you and your business.

 to learn more about how we do keyword research and why it matters, or to get started today!

How to Choose SEO Keywords for Products and Services

Did you know that 94% of teachers routinely spend more than $500 out of their own pocket every year to provide tools for their classroom?

To help area teachers get the supplies they need for the upcoming school year, Q102, B-105 and Mix 94.9 collected supplies throughout the month of August via an Amazon Wish List to go to Crayons to Computers in a program called 

 visited Crayons to Computers’ Teacher Resource Center and shared videos and photos from their visits on social media. The afternoon drive-time influencers even turned the supply drive into a 

 between B-105 and Q102—and collected more than 

 in just three days from listeners inspired to take action!

 is a local nonprofit working to ensure that teachers in the Cincinnati region can provide their students in need the tools to succeed in school. Since their beginning, Crayons to Computers has distributed more than $184 million worth of free school supplies, enhancement, and incentive items.

Thanks to our sponsors The Christ Hospital Health Network, Cronin Automotive, Thomas More University and Wendy’s for making “Shop for Teacher” possible!

Hubbard stations ace school supply drive for local nonprofit!

Hubbard stations ace school supply drive for local nonprofit

You buy products and services from those you trust. Studies have proven that a recommendation from an on-air radio personality has a more meaningful outcome for advertisers. Listeners build a connection with our DJs—they are like listening to a true, trusted friend—and take their recommendations to heart.

, co-host of the Jeff & Jenn Morning Show, is one example. He shares his remodeling passion with his listeners and followers through his social media video series, "Renovation Time with Tim." Listeners love getting a peek into his projects, and the visuals of the before and after social media videos help illustrate what he talks about on air, as seen here:

wanted to drive awareness and traffic to their website. In addition, they wanted to showcase their local showroom as a destination to find high-quality, unique finds for the bathroom, kitchen and home. 

Tim and Signature Hardware partnered together in a 

Tim tied the brand into his content in a natural way by highlighting how the products fit his style. The videos were shared on Q102’s and Jeff & Jenn’s Facebook, Instagram and Twitter pages, and on 

. He reinforced the message with on-air spots.

As a result, Signature Hardware has increased the traffic to its website and showroom. And THAT is a before and after worth celebrating!

Make a statement with your marketing campaign!

. Anna comes to us from Muncie, Indiana, where she did mornings for the last 6 years at WMDH. In 2015, she attended Ohio Media School with the hopes of getting into television. She quickly realized that her heart was with radio.

"I'm honored and excited to be a part of the winning team at Cincinnati's B-105, and to work alongside Jesse. Thank you to Grover Collins, Mike Fredrick, Patti Marshall and Hubbard Broadcasting for making me a part of the family!" said Anna.

"I am so happy to add Anna's positive energy to the team. She and Jesse will make the afternoon drive home entertaining!" said 

Hubbard Cincinnati Vice President and Market Manager Mike Fredrick

 echoed the sentiments, "We're very excited to bring Anna's authentic and upbeat personality to the Tri-State's drive home. She and Jesse will be a great team!"

Anna Marie and Jesse Tack will do their first show together today Monday, August 15, starting at 3pm.

New afternoon addition on B-105!

What are the 4 most important steps you can take now to prepare?

 the sunsetting of their original Universal Analytics platform, to be replaced by Google Analytics 4 by July 2023. 

Google’s analytics product offering has become the default website measurement platform, offering digital marketer’s invaluable insights into what specific source of traffic to the website is working well and generating leads (or conversions) and what is not. Without this level of measurement and intelligence, digital marketers are left ‘guessing’ and potentially wasting valuable advertising budget.

, Google Analytics 4 (formerly known as "App + Web") is a new kind of property, with several advantages over Universal Analytics: 

These are the 4 important steps you should take now to prepare: 

 to learn more about how we can help you succeed with your digital marketing efforts!

Hubbard Cincinnati News

How Google Ads Can Help Advance Your Business Goals

How to Choose SEO Keywords for Products and Services

Hubbard stations ace school supply drive for local nonprofit!

Make a statement with your marketing campaign!

New afternoon addition on B-105!

Google Analytics 4 is replacing Universal Analytics July 2023

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