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Radio reaches nearly 3 billion people worldwide, who listen an average of 90 minutes each day. This statistic comes from Deloitte Global’s recent study on “Technology, Media, and Telecommunications Predictions 2019.” In the section on “Radio: Revenue, reach and resilience,” Deloitte reports on radio’s ubiquitous reach and growing revenue, both…
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Media Monitors recently released their top advertisers of 2018, and surprisingly, Procter & Gamble was the fifth highest advertiser on AM/FM Radio. Greater detail shows that the number of P&G’s radio ads grew each quarter of 2018, tripling its number of ads from first to fourth quarter. Why is…
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With more ways to listen than ever before, audio consumption continues to grow. But even with increased listening options, Radio consistently touts the largest reach, delivering 92% of all adults in the U.S. Access and convenience are key factors that determine what people listen to throughout the day.…
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A new study from Nielsen and the Southern California Broadcasters Association reveals that adults who are in the market for a vehicle are three times more likely to make a purchase at a dealership after hearing their ad on the radio. The study also shows that radio influences other aspects…
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More than one million people cut the cord from cable and satellite TV providers in third quarter 2018, the most during any quarterly report, according to research company MoffettNathanson. In another similar update, eMarketer reported that in 2017 there were over 196 million pay-TV households in the U.S. That number…
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The Mission Mix 94.9 is on a mission to help find a home for pets in the Tri-State. Each day, we post a photo of a pet up for adoption on the Mix 94.9 Facebook page and 949cincinnati.com. So far, in 2018, there have been 150 confirmed adoptions due to…
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