How much does it cost to advertise on Google? Is advertising worth it? What kind of ROI (Return on Investment) can I expect from my ads? How can google ads help you advance your business goals? These questions are often asked by advertisers who want to get started using Google AdWords. If you've never tried advertising before, you may wonder whether or not it's worth the time and effort.

Google Adwords is one of the most effective ways to advertise online. The program allows businesses to create ad campaigns that target specific keywords and phrases. This makes it easier for customers to find your company through smartphone or computer searches.

As part of our ongoing commitment to providing value and education to our customers, we're happy to share some insights into how Hubbard Cincinnati's 2060 Digital helps companies succeed using Google Ads. Read on to discover why Google Ads is valuable to any business.

Grow Your Business With Google Ads

Advertising is a must for any business, but knowing how to create ads that most efficiently reach your target audience is not always easy. Google Ads is an all-inclusive option for creating digital ads that you can customize to share your brand with a specific audience on nearly any platform.

To advertise a business on Google, we utilize keywords to create and distribute ads that grab your target audience's attention and make them want to learn more. This can go a long way toward helping you reach your marketing goals and grow your business.

Benefits of Google Ads

The versatility of Google Ads allows this service to be a good fit for nearly any business. Although you have several options for online advertising, our use of Google Ads streamlines the majority of the work that goes into creating digital ads that work and get them in front of the right audience.

As one of the strongest options for building brand awareness, Google Ads can significantly boost your business's online, in-person, and over-the-phone sales. Google Ads can also drive traffic to your website, app, and social media pages, especially from potential customers who first learn about your brand from this ad and are interested in learning more. This traffic is often more likely to engage with your content.

Although not every one of our leads will result in a sale, conversions from Google Ads tend to surpass those from other types of online advertisement. Using this platform's wide range of options for targeting ads at the specific audience you have in mind means that a higher percentage of the people that see them are likely to be interested in them.

Advantages of Google Ads for B2C Businesses

Google Ads tends to be an effective option for many B2C businesses because it is a user-friendly way to advertise online. This platform provides various customizable options for creating leads and campaigns with the highest probability of reaching a particular target audience and resulting in conversions.

We strategically target high-volume searches for relevant keywords for your advertisements to appear at the top of the Search Engine Results Page (SERP). Our intention is to capture users searching using keywords and queries that are in line with what your target audience is also searching for. By targeting these keywords to draw in similar audiences, you can ensure that those who will visit your site are also interested in what products or services you’re selling.

This platform also provides a dashboard that displays information about your audience that you can use to understand who they are, where they're coming from, and what influences them during the buying process. By studying their behavior, you can create better strategies to improve your marketing efforts.

Pay Per Click Advertising

Google Ads uses a pay-per-click model that allows you to only pay for the specific ads that a potential customer actively engages with, rather than being glanced at and ignored.

Although this model doesn't tend to be the best one for those who run the sites or videos that your ads appear on; it can help advertisers make their advertising budgets go as far as possible by spending money on the specific ads they think may attract people into buying what they're selling. Though you do get to choose which ones show up, Google determines how frequently these ads will pop up based on how much money you've spent on them so far.

Is Google Ads for Everyone?

Although Google Ads can work well for the vast majority of small and large businesses, it comes with a time commitment that may not necessarily be the best fit for every business owner. Getting the most out of Google Ads requires consistently staying on top of recent trends and analyzing what parts of your overall marketing plan are or aren't working well for you. Not every business owner has sufficient resources to invest enough into having Google Ads work for them.

Choosing the Right Google Ads Professional to Boost Your Business Goals

If you're interested in adding Google Ads to your website's marketing strategy and aren't quite sure how to do so, partnering with an outside digital marketing expert is an excellent way to ensure you maximize your investment. At 2060 Digital, we prioritize keeping our customers in the loop about the latest trends to help you get the most out of your marketing budget.

Hubbard Cincinnati helps you fine-tune a wide range of other aspects of the digital side of nearly any large or small business, including your podcasts, videos, influencer marketing, and custom content creation.

We know that Google's algorithms change frequently, so what works today might not work tomorrow. That's why we ensure all of our services are updated to stay relevant to new changes. Our team of experts keeps track of every update to Google AdWords and social media platforms to ensure they keep working effectively for your business.

We are a Premier Google Partner and have approval credentials from Facebook, are IAB Certified, and are recognized as a Top Digital Agency in America. We can develop a digital marketing strategy to engage your customers across channels, devices, mediums, and accounts.

We're looking forward to hearing from you regarding our advertising services! Get in touch with us today if you'd like to discuss how we can help use Google ads to help you advance your business goals.

Contact us today to learn more about the creative services we offer or to start the process of having us manage your business's Google Ads!

Image Source: Pannawit Khongjaroenmaitree/Shutterstock