Radio Outreaches All Other Media

Although it’s been around for nearly a century, AM/FM radio continues to attract the masses, reaching over 93% of all Americans each week, more than any other medium including TV and smartphones, according to Nielsen’s Audio Today 2018.

With a format for everyone, the numbers remain consistent among all demographics, even the elusive millennial, with radio reaching 92% of all Adults 18-34.

 

The report also includes details on format listening by demographic, as well as the rise in podcast listening.

 

Share This

Posted in

Subscribe

Stay on top of industry news and trends.

  • This field is for validation purposes and should be left unchanged.

Recent Posts

Categories

Archives

There's so much more to talk about.

They say word of mouth is the best advertising. Well, we’ve got a big mouth. But in a good way. A way that drives interest and demand in your business. Check it out!