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Most consumers want more control over how their personal data is being used. Tech giants from Apple to Google are taking note, imposing new data privacy changes to bolster individual privacy. You don’t have to be a digital marketing expert to understand this will impact digital campaigns. But how? A…
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It’s a noisy world for consumers. From endless social media feeds to bursting inboxes, digital platforms are overflowing with organic and paid media. It’s a crowded space for companies—and full service online marketing agencies—vying to convert prospects into valuable leads or customers. That’s why your local digital marketing company knows…
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Did you know that there are 1.82 billion daily active Facebook users, 500 million on Instagram, and 145 million on Twitter? Digital and social media marketing requires focus and budget from any organization because the user base speaks for itself. But it’s not just sheer numbers. Social media offers opportunities…
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After a long year of economic instability, it might seem logical to pull back on business “extras” like advertising. But before you turn off your Google display ads or cut down on other marketing efforts like social media, SEO, or video, remember that those same campaigns you use now are…
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Looking to grow your target audience in 2021 or generate new leads? You may already have an internal marketing team who’s ready to unleash a new game plan in the new year. But if not, you might be stuck wondering, “what’s next for my business?” If the latter scenario is…
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Written by Heather Morris Senior Digital Brand Strategist The holiday season seems to have already started this year with a reported 50% of shoppers planning to shop early this holiday season, out of fear of more impending shut downs, a winter spike in virus cases, and travel limitations. So,…
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