Ohio Valley Antique Mall Case Study

ohiovalleyantique

About the Client

Ohio Valley Antique Mall is Cincinnati’s largest multi-dealer antique mall with over 550 dealers located throughout their 85,000 square foot facility.

Objective

Drive traffic into their store.

 

Timing

2018 Annual Radio & Digital Campaign

 

Strategy

Use a high frequency schedule, plus great creative using the client’s voice for familiarity. In addition, use several digital elements to target their specific demo.

 

What we delivered

We have continually over-delivered in the digital space with higher than average click-through rates in display, PPC and social media ads. The client has mentioned that she has noticed increased web traffic as well as an increase in store traffic from a younger demo.

I have always wanted to advertise with B-105, but didn't have it in my budget. Jennifer Westerfield reached out to me about some campaign options that fit my budget. I appreciate her working with me and coming up with new and innovative ideas to help grow my business. She scheduled a creative meeting and we bounced ideas off one another to come up with a fantastic commercial. It was so much fun getting to see the "Behind the Scenes" at the studio, and getting professional help with my scripts! I [also] have been working with a fantastic digital team who has been very thorough and diligent. I love that I can contact these people directly and ask questions about my campaign. I appreciate having a team that has my company's best interest in mind.”

Carly Martin, Marketing Director, Ohio Valley Antique Mall

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