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That’s a quote from eMarketer senior analyst Marcus Johnson during the most recent “Behind the Numbers” podcast on media, technology and advertising. Analysts see that Radio ad spending has been growing since 2015 and will continue to grow over the next few years. What makes radio so resilient? The number…Read More
WUBE-FM (Cincinnati’s Country … B-105) is nominated again for Country Music Association’s Station of the Year—Large Market Category. The station has received a nomination for this award 15 out of the last 22 years. B-105 won the award in 1998, 2009, 2012 and 2016. The CMA Broadcast Awards are among…Read More
What differentiates Radio from other media for advertisers and agencies? The Radio Advertising Bureau asked top executives in marketing why “Radio Matters.” Their answers tell the story of why radio continues to be the top reach medium. Radio connects with local communities through local talent in a natural way. “People…Read More
“Give Independence Day” helps teens and adults live independently! The first-ever July 5th holiday is a celebration of teens and adults with developmental disabilities gaining the freedom to choose how they live, work and play. Jenn shares the meaning behind “Give Independence Day:” Give Independence Day – Jenn & Jakob…Read More
Listeners tune in to radio for many different reasons; listening to their favorite song, traffic and weather updates, the day’s top news, and overwhelmingly to catch up with their favorite radio personalities. Statistics from a recent study out of Vision Critical show that 52% of radio listeners tune in to…Read More
Although it’s been around for nearly a century, AM/FM radio continues to attract the masses, reaching over 93% of all Americans each week, more than any other medium including TV and smartphones, according to Nielsen’s Audio Today 2018. With a format for everyone, the numbers remain consistent among all demographics,…Read More