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The Big Dave Show Gets Bigger

March 18, 2019

Beginning Monday, March 18, Ashley Dawn joins The Big Dave Show. Wanting to go into media since high school, the NKU grad and Kentucky native brings even more fun and spunky personality to mornings on WUBE. In 2016, Ashley first started as a part-time Promotions Assistant before doing weekend on-air…

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Global Study Shows Radio’s Reach & Revenue are Resilient

March 5, 2019

Radio reaches nearly 3 billion people worldwide, who listen an average of 90 minutes each day.  This statistic comes from Deloitte Global’s recent study on “Technology, Media, and Telecommunications Predictions 2019.” In the section on “Radio: Revenue, reach and resilience,” Deloitte reports on radio’s ubiquitous reach and growing revenue, both…

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Why P&G is Turning to Radio

February 11, 2019

Media Monitors recently released their top advertisers of 2018, and surprisingly, Procter & Gamble was the fifth highest advertiser on AM/FM Radio.  Greater detail shows that the number of P&G’s radio ads grew each quarter of 2018, tripling its number of ads from first to fourth quarter.   Why is…

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Radio Delivers Consistency & Reach

January 11, 2019

  With more ways to listen than ever before, audio consumption continues to grow.  But even with increased listening options, Radio consistently touts the largest reach, delivering 92% of all adults in the U.S.   Access and convenience are key factors that determine what people listen to throughout the day.…

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Radio Drives Car Buyers to Dealer Sites and Showrooms

December 19, 2018

A new study from Nielsen and the Southern California Broadcasters Association reveals that adults who are in the market for a vehicle are three times more likely to make a purchase at a dealership after hearing their ad on the radio. The study also shows that radio influences other aspects…

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Pay-TV Losing Subscribers in Record Numbers

November 30, 2018

More than one million people cut the cord from cable and satellite TV providers in third quarter 2018, the most during any quarterly report, according to research company MoffettNathanson. In another similar update, eMarketer reported that in 2017 there were over 196 million pay-TV households in the U.S. That number…

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