McCabe Lumber Deck Expo

mccabe lumber radio case study cincinnati

About the Client

McCabe Lumber, a family owned and operated company, provides a vast array of building materials, lumber and fine home project materials.

Objective

To drive traffic and sales for the only residential event they hold all year.

 

Timing

Second Saturday in April, annually

 

Strategy

Run a high frequency on-air schedule in weeks leading up to the event with a B-105 remote the day of the event.

 

What we delivered

Approximately 20,000 residents came through this event the day of the Deck Expo, delivering a huge increase in store traffic and a record high sales day.

I want to thank you and your team of professionals for helping create such a successful annual spring event for us known as the McCabe Lumber Deck Expo. The level of success has exceeded our expectations and was made possible with your balanced media promotion provided by B-105 radio. Again, thank you for delivering results to McCabe Lumber and I look forward to many more years of working together."

Jerry Tepe, Owner, McCabe Lumber

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