Knotty Pine on the Bayou Case Study

knotty pine on the bayou for case study cincysavers

About the Client

A perfect blend of food and family, Knotty Pine on the Bayou specializes in Cajun cuisine, specifically offering an array of fresh seafood dishes as well as staples from the Louisiana area.

Objective

To drive traffic and bring in clientele that will spend money above the value of their purchased cincysavers certificates.

 

Timing

1 month campaign in March

 

Strategy

Run a promotional campaign on cincysavers.com with $50 gift certificates on sale for $25. With this campaign, the client receives commercials of their own copy. In addition, DJs on WKRQ, WREW and WUBE/WYGY promote the deal. This deal is also featured in an e-blast to the cincysavers.com database of 166,000+ recipients. An inclusion in a Facebook post promoting the deal, and a site listing on cincysavers.com round out the offering.

 

What we delivered

Client received cash back on their campaign from certificate sales. cincysavers customers spent well above their purchased certificate value.

I just wanted to let you know how very happy we are with cincysavers. As you probably know, I was a very tough sell. I have been in business for 17 years and have been contacted by several different radio stations regarding the different promotions. After speaking to other restaurants, I decided that it was not for us. My biggest concerns were in regards to the clientele that the coupons brought in and also the tips on those checks. To date, we have received about 60% back from our March promotion and the average check is $100 with a minimum tip of 18% (and sometimes closer to 20% or above)! I would recommend cincysavers to everyone. We have had a fabulous summer and are looking forward to next month, which is typically a slower time for us with school starting.”

Kathy Caulfield, Owner, Knotty Pine on the Bayou

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