Herrmann Services Case Study

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About the Client

Serving Cincinnati since 1968, Herrmann Services is a family-owned HVAC company specializing in plumbing, heating, cooling, electrical and drain cleaning.

Objective

To keep Herrmann Services top-of-mind through a creative radio branding campaign.

 

Timing

Throughout 2019

 

Strategy

Considering the number of HVAC options available in the market, we focused on producing a memorable message to set the client apart.

 

What we delivered

A Mercury Award-winning produced commercial titled “Her Man Can Do It” playing on the client’s name and web traffic to the client’s website.

People hear our ad on the radio, Google our company, call us and tell us they found our number from the internet. We have had lots of feedback from friends and customers that have heard the radio ad and say it’s hilarious. It definitely stands out!”

Jason Herrmann, Service Manager, Herrmann Services

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