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And the Beat Goes On

April 22, 2019

First broadcasting in 1920 making it the oldest electronic medium, Radio has the highest reach of adults in America reaching 92% each week. That figure has remained consistent even in a world of numerous audio choices. Compare that to television, which has continued to lose viewers throughout the years, as…

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WUBE turns the big 5-0!

April 1, 2019

ALDEAN’S CONCERT AT RIVERBEND HIGHLIGHTS YEARLONG CELEBRATION WUBE-FM (Cincinnati’s Country … B-105) celebrates its 50th birthday today. The station began playing Country Music in the Tri-State on April 1, 1969. Through several ownerships, it has never strayed from the format. The first song ever played was “I’m Moving On” by…

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The Big Dave Show Gets Bigger

March 18, 2019

Beginning Monday, March 18, Ashley Dawn joins The Big Dave Show. Wanting to go into media since high school, the NKU grad and Kentucky native brings even more fun and spunky personality to mornings on WUBE. In 2016, Ashley first started as a part-time Promotions Assistant before doing weekend on-air…

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Global Study Shows Radio’s Reach & Revenue are Resilient

March 5, 2019

Radio reaches nearly 3 billion people worldwide, who listen an average of 90 minutes each day.  This statistic comes from Deloitte Global’s recent study on “Technology, Media, and Telecommunications Predictions 2019.” In the section on “Radio: Revenue, reach and resilience,” Deloitte reports on radio’s ubiquitous reach and growing revenue, both…

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Why P&G is Turning to Radio

February 11, 2019

Media Monitors recently released their top advertisers of 2018, and surprisingly, Procter & Gamble was the fifth highest advertiser on AM/FM Radio.  Greater detail shows that the number of P&G’s radio ads grew each quarter of 2018, tripling its number of ads from first to fourth quarter.   Why is…

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Radio Delivers Consistency & Reach

January 11, 2019

  With more ways to listen than ever before, audio consumption continues to grow.  But even with increased listening options, Radio consistently touts the largest reach, delivering 92% of all adults in the U.S.   Access and convenience are key factors that determine what people listen to throughout the day.…

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