Woodhouse Day Spa of Northern Kentucky Case Study
About the Client
Voted "America's Favorite Day Spa" by American Spa Magazine in the Professional Choice Awards, guests experience a tranquil, transformational environment that's both memorable and healthful.
Objective
The objective is to target women, ages 35-54, with a household income of $75K+ who live within a 15-mile radius of Crestview Hills, KY.
Timing
December, February and May (and looking at other time periods because of the success of the radio campaign)
Strategy
Run a high frequency schedule of :15 commercials utilized around major gift giving holidays including Christmas, Valentine’s Day, and Mother’s Day. In order to gain additional exposure while staying within budget, we tied in Woodhouse Day Spa of Northern Kentucky into added value promotions for Cincinnati Bell during those peak sales times of the year.
What we delivered
Jeff, the owner, said as soon as the radio commercials started running, he definitely saw an increase in both foot traffic and calls to his location.
Listen
As a new business owner, all of our marketing efforts have to work. I will definitely be using WUBE as part of my marketing efforts throughout the year and am open to looking at adding more elements as the situation presents itself!"