The Christ Hospital Case Study

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About the Client

The Christ Hospital Birthing Center aims to make new parents’ birth experience as memorable and safe as possible. With over 125 years of maternity care, Christ Hospital Birthing Centers provide the highest quality of medical expertise to new parents in the Cincinnati area.

Objective

The Christ Hospital wanted to host an event for their “Let’s Talk” series regarding pregnancy to promote their new birthing center in Liberty Center. Due to COVID-19, the event needed to be hosted virtually to ensure the safety of participants. 2060 Digital stepped in to not only provided digital advertising support for The Christ Hospital’s webinar, but also to execute the logistics of hosting a live panel via Zoom.

 

Timing

The event was on November 11, 2020. Our campaigns started on October 9 and ran through the event date.

 

Strategy

Target women, ages 25-44, via targeted display, geofencing, and social ads for four weeks leading up to the webinar to recruit registrations and webinar attendees while also leveraging the radio-influencer relationship The Christ Hospital has with Fritsch from Q102.

 

What we delivered

We had over 84 women register for the event, 20+ of which were in-market for a new facility, and nearly 50 attended the webinar for its entire duration.

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