CVG Airport

casestudy_cvg

About the Client

The Cincinnati/Northern Kentucky International Airport (CVG) has been serving passengers since 1947 and welcomed more than 9.1 million passengers in 2019. With an annual impact of $6.8 billion on the local economy, the airport drives regional growth and remains a leader in innovation.

Objective

CVG was looking to increase their leisure travel numbers, and create awareness of how efficient it is to travel from CVG. They wanted to highlight great deals to a wide variety of locations.

 

Timing

2019-Now

 

Strategy

By leveraging radio and digital, we created the dynamic Jet with Jay campaign. At the center of it sits Jay Kruz, Afternoon Host and Director of Branding & Content at Mix 94.9. The campaign showcases his passion for travel (he's been to over 160 cities in 30 countries!) and travel deals, allowing him to be the ultimate influencer for CVG. Monthly, Hubbard Cincinnati provides CVG with content for a blog, creative videos shot on site at the airport and from Jay's many trips, social media and display ads—not to mention radio. Jay has even hosted a Facebook Live Travel Q&A to answer local travelers questions in real time. Jet with Jay inspires people to take action and book their next vacation.

 

What we delivered

Hubbard Cincinnati helped CVG reach new audiences and expand brand and product awareness in a highly competitive market. Proof of positive results has been seen in significant website traffic along with tremendous engagement with the advertising and Jay’s deals on the blog. In addition, the Jet with Jay campaign was recently named as a finalist for the Airports Council International “Excellence in Airport Marketing, Communication, and Customer Experience Award”.  This award “demonstrates how marketing programs help define an airport’s product or service and create a strategy for communicating the message that will produce growth.”

As the responsible party at CVG Airport for media buying and showcasing results for those ad buys, my expectations are high and need for detail is great. The partnership with Jay Kruz has really been a fantastic collaboration, and one that [our Senior Marketing Executive] facilitates with great effectiveness, and Jay executes with limitless passion and creativity. They have been delivering and providing great work. Kudos to each of them on a job well done.

Suzanne Deatherage, Sr. Manager, Marketing Communications

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