ArtWorks Case Study

artworks mural in downtown cincinnati, ohio

About the Client

Founded in 1996, ArtWorks is an award-winning nonprofit organization that employs and trains local youth and talent to create art and community impact through three strategic programming areas: public art, an art therapy division and an entrepreneurial arm. ArtWorks is the largest visual arts employer in the region.

Objective

To drive traffic and awareness of ArtWorks' Mural Tour Program, reaching a broad audience in Cincinnati.

 

Timing

August promotion to run through fall season

 

Strategy

We ran a promotional campaign on cincysavers.com with 50% off a mural tour for two people. With this campaign, the client received commercials of their own copy. In addition, DJs on WKRQ, WREW and WUBE/WYGY promoted the deal. This deal was also featured in an e-blast to the cincysavers.com database of 166,000+ recipients, a Facebook post promoting the deal, and a site listing on cincysavers.com rounded out the offering.

 

What we delivered

The client received cash back on their campaign from certificate sales in addition to a number of advertising elements listed above.

Social

On the Web

artworks case study for hubbard cincinnati's cincysavers

Partnering with cincysavers has made a huge difference in the success of our mural tour program. With all of the programming that ArtWorks does, we struggle with getting the word out about our mural tours and reaching a broad enough audience. Since launching our deal with cincysavers, our tour attendance has grown exponentially, and I look forward to seeing this growth continue.”

Deborah Stevens, Development Coordinator, ArtWorks Cincinnati

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