And the Beat Goes On
First broadcasting in 1920 making it the oldest electronic medium, Radio has the highest reach of adults in America reaching 92% each week. That figure has remained consistent even in a world of numerous audio choices. Compare that to television, which has continued to lose viewers throughout the years, as more and more adults “cut the cord” and tune into other video choices. TV’s weekly reach dropped 86% in the past year.
Recent studies illustrate why radio continues to be relevant in listeners’ lives. It’s a top choice for local news and a leading medium for teens and young adults to discover new music, connecting with listeners of all walks of life.