Reputation & Review Management Services
In an increasingly digital world, your audience’s first introduction to you must convey everything you want them to know about you to inspire confidence, trust, and professionalism. It’s what makes your audience want to learn more. And it can be the tipping point that converts them to customers. Reputation management involves managing online profiles and accounts, responding to reviews in an appropriate manner, uplifting a positive reputation, or repairing a negative one.
About Our Reputation & Review Management Service
Reputation management services work by ensuring your online profiles highlight your goods, services, and benefits to customers while preventing one or two bad reviews from ruining the hard work you’ve done to create a trustworthy business. Managing your business’s reputation isn’t a one-and-done proposition. It takes time, commitment, and expertise to get your brand noticed for the right reasons. And it takes even more to ensure that impressions of your brand are as positive as possible at all times.
When you work with the talented reputation management experts at Hubbard Cincinnati, you can be assured of the following:
- Custom strategies
- Personalized service
Every day, customers review your business, and other interested potential customers read them, and that’s a very good thing. However, not every one of those reviews will be five-star. What matters is how you respond.
Our review management services proactively manage your reputation through generating more reviews, promoting the most positive ones, finding negative ones, and, most importantly, responding appropriately and quickly. With diligence, a customer-centric approach, and a genuine desire to be the best you can be for your customers, it is possible to turn a bad review into an opportunity to show how important the customer experience is to you. An apologetic tone and an offer to make the situation right can turn a formerly disgruntled or dissatisfied customer into a brand ambassador. When managed correctly, your bad reviews could turn into an opportunity for your brand to shine.
Is Reputation Management Right For Your Business?
If you wonder if reputation management is suitable for your brand, consider the importance of reviews. If they matter, and they definitely do, then you absolutely need reputation management services. Need more convincing? Consider the following online review statistics:
- 82% of online shoppers actively look for negative reviews.
- 91% of shoppers ages 18-34 trust online reviews as much as a recommendation from a friend.
- An average of 40 customer reviews is required to inspire confidence in a company’s average star rating.
- The impact of reviews on conversion is directly related to the item’s price, with a 380% conversion rate for more expensive items and 190% for less expensive ones.
- Review recency is highly relevant to 78% of shoppers.
- 82% of shoppers won’t trust a business with less than three stars.
If you still aren’t sure that review management is intrinsic to managing your reputation, consider your online shopping habits. What do you do before you book a hotel, eat at a new restaurant, order clothing, personal items, tools, or other items online? Chances are, you read reviews. When was the last time you made a choice to go ahead and trust that merchant based on less than a three-star rating or only a single five-star rating?
Your customers are no different. When they can’t see it, feel it, try it on, or interact with you face-to-face, reviews are their only view into the quality of your products, how you treat your customers, or whether you stand behind your products and honor your commitments. Those are the qualities that determine your brand’s reputation. Can you afford to leave that to chance?
Work With an Experienced Partner to Manage Your Reputation
Hubbard Cincinnati’s 2060 Digital is a Top Digital Agency awarded winning Premier Google Partner. Those superlatives come from hard work, deep expertise, and a host of satisfied customers. Talk to us about our review and reputation management services when you need help assessing, establishing, or improving your online reputation.
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